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Well-worn paths are never going to lead to a better world.

That’s why we go our own way. We’re a small but powerful team of carefully selected senior professionals. People whose work packs a real punch. Strategy, brand, digital – we bring it all together and drive change in ways that really matter.

Our work delivers faster, bigger, more effective results for our clients’ causes – in the charity sector, sustainability, research, the environment, and the arts.

“ Doing the right thing isn’t easy, but when we started Kind, we decided it was the only way we wanted to do business. ”

Mat Hayward
Founder & Partnership Director

“ Five years ago, I chose to join a creative agency that put ‘doing good’ at the heart of everything it set out to do. ”

Michelle Pavey
Co-owner & Strategy Director

Let’s be clear—we’re not for everyone

All our clients must have a mission that comes before profit. Using our skills and insights, we empower and lift up these organisations, acting as a force for good behind the scenes. We set our standards high, so becoming a B Corporation was just a starting point—and we’re part of 1% for the Planet. We understand that we can’t save the world with a brand, a strategy or a website. But we do believe that when we all pull together, there’s no limit to what we can achieve.

Members of the Ocean Network

Kind are a Living Wage Employer

For the good folks

The wildlife protectors, cultural contributors and green architects. We’re for everyone who’s making a change for good.

That’s not you BP, Amazon, Shell

Contact us

If you put purpose before profit and need some expert guidance on brand, strategy, or digital, we’re here to help.

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